Company and Science
Pūrvala was founded in 2020 to develop and commercialize innovative, bioinspired technologies for health and beauty. The company’s core technologies are based on discoveries in the laboratory of our Chief Technology Officer, Dr. Bradley Olsen, Professor of Chemical Engineering at the Massachusetts Institute of Technology (MIT).
We are developing products that are high-performance, safe, and environmentally friendly. We begin with insights into biological structures and compounds that are highly evolved in nature to perform a specialized function. We then use the tools of biotechnology and protein chemistry to develop highly efficacious health and beauty products—modeled on these natural structures—comprised of proteins, lipids, and other naturally occurring compounds.
Marc Blaustein, CEO, is a seasoned life science company executive and entrepreneur, who most recently founded and led as CEO several biotechnology-based companies.
Bradley Olsen, PhD
Bradley Olsen, Chief Technology Officer, is a leading expert on biofunctional and bioinspired materials employing polymer chemistry and protein engineering. He is a Professor of Chemical Engineering at the Massachusetts Institute of Technology.
Lavinia Popescu, MS, MBA
Lavinia Popescu, Chief Development Officer, is a chemist and accomplished health and beauty industry product development leader and senior scientist. Previously, she held leadership roles at companies including Elizabeth Arden, Moroccan Oil, and Westman Atelier.
Justin Paloni, PhD
Justin Paloni, Head of Product Development, received his doctorate in Dr. Olsen’s MIT laboratory. He is an expert in biofunctional polymer chemistry and directed protein design.